/* ───────── Trade Marketing 作品頁：沿用 VM 頁的樣式，這裡只放這一頁獨有的元件 ───────── */

/* 開場：品牌 → Trade Marketing → 通路 → 顧客 的關係圖 */
.chain {
  margin-top: 28px;
  padding: 20px;
  border-radius: var(--radius);
  background: var(--surface);
  box-shadow: inset 0 0 0 1px var(--line);
}

.chain__title {
  margin-bottom: 14px;
  color: var(--accent);
  font-size: 12.5px;
  font-weight: 650;
  letter-spacing: .1em;
}

.chain__row {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 6px;
  align-items: stretch;
}

.chain__node {
  padding: 12px 14px;
  border-radius: 12px;
  background: #fff;
  box-shadow: inset 0 0 0 1px var(--line);
}

.chain__node b {
  display: block;
  color: var(--text);
  font-size: 15px;
  font-weight: 650;
}

.chain__node span { color: var(--text-2); font-size: 13.5px; line-height: 1.5; }

.chain__node--key { box-shadow: inset 0 0 0 1.5px rgba(154, 119, 70, .7); }
.chain__node--key b { color: var(--accent); }

.chain__arrow {
  display: grid;
  place-items: center;
  color: var(--accent);
}

.chain__arrow svg {
  width: 18px;
  height: 18px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
  transform: rotate(90deg);
}

.chain__loop {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-top: 12px;
  color: var(--text-2);
  font-size: 13px;
}

.chain__loop svg {
  flex: none;
  width: 18px;
  height: 18px;
  fill: none;
  stroke: var(--accent);
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

@media (min-width: 1100px) {
  .chain__row { grid-template-columns: minmax(0, 1fr) 22px minmax(0, 1fr) 22px minmax(0, 1fr) 22px minmax(0, 1fr); }
  .chain__arrow svg { transform: none; }
}

/* 成效數字：開場重點與成效摘要 */
.kpis {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 10px;
}

.intro .kpis { margin-top: 12px; }

.kpi {
  display: flex;
  flex-direction: column;
  gap: 4px;
  padding: 18px 18px 20px;
  border-radius: 16px;
  background: #fff;
  box-shadow: inset 0 0 0 1px var(--line), 0 10px 26px rgba(60, 45, 20, .05);
}

.kpi__v {
  color: var(--text);
  font-size: clamp(30px, 7vw, 40px);
  font-weight: 750;
  line-height: 1.05;
  letter-spacing: -.03em;
  font-variant-numeric: tabular-nums;
}

.kpi__v small {
  margin-left: 2px;
  color: var(--accent);
  font-size: .5em;
  font-weight: 650;
  letter-spacing: 0;
}

.kpi__k {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 6px;
  margin-top: 4px;
  color: var(--text);
  font-size: 15px;
  font-weight: 650;
  line-height: 1.4;
}

.kpi__tag {
  padding: 4px 13px;
  border-radius: 999px;
  color: var(--accent);
  background: #fbf9f5;
  box-shadow: inset 0 0 0 1.5px rgba(154, 119, 70, .5);
  font-size: 14px;
  font-weight: 700;
  letter-spacing: .05em;
}

.kpi p {
  margin-top: 6px;
  color: var(--text-2);
  font-size: 14.5px;
}

@media (min-width: 560px) {
  .kpis { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (min-width: 720px) {
  .kpis--3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}

.kpis--3 .kpi__k { color: var(--text-2); font-size: 14px; font-weight: 550; }

.more {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  margin-top: 12px;
  color: var(--accent);
  font-size: 14px;
  font-weight: 650;
  text-decoration: none;
}

.more svg {
  width: 16px;
  height: 16px;
  fill: none;
  stroke: currentColor;
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.more:hover { text-decoration: underline; text-underline-offset: 3px; }

/* 內文段落 */
.prose p { color: var(--text-2); }
.prose p + p { margin-top: 12px; }
.prose strong { color: var(--text); font-weight: 650; }

/* 促銷機制 × 行為目標 × 指標 */
.matrix {
  overflow: hidden;
  border-radius: var(--radius);
  box-shadow: 0 0 0 1px var(--line);
}

.matrix table {
  width: 100%;
  border-collapse: collapse;
  font-size: 14.5px;
}

.matrix th,
.matrix td {
  padding: 12px 14px;
  text-align: left;
  vertical-align: top;
  border-bottom: 1px solid var(--line);
}

.matrix thead th {
  color: var(--accent);
  background: #fbf9f5;
  font-size: 12.5px;
  font-weight: 650;
  letter-spacing: .1em;
}

.matrix tbody tr:last-child th,
.matrix tbody tr:last-child td { border-bottom: 0; }

.matrix tbody th { color: var(--text); font-weight: 650; }
.matrix tbody th small { display: block; margin-top: 2px; color: var(--text-3); font-size: 12.5px; font-weight: 500; }
.matrix td { color: var(--text-2); }
.matrix td:last-child { color: var(--text); font-weight: 550; }

/* 手機：每一列變成一張卡片 */
@media (max-width: 719px) {
  .matrix { overflow: visible; border-radius: 0; box-shadow: none; }
  .matrix thead { display: none; }
  .matrix table,
  .matrix tbody,
  .matrix tr,
  .matrix th,
  .matrix td { display: block; }
  .matrix tbody { display: grid; gap: 10px; }
  .matrix tr {
    padding: 14px 16px;
    border-radius: var(--radius);
    background: var(--surface);
    box-shadow: inset 0 0 0 1px var(--line);
  }
  .matrix th,
  .matrix td { padding: 0; border: 0; }
  .matrix td { margin-top: 8px; }
  .matrix td::before {
    content: attr(data-k);
    display: block;
    color: var(--accent);
    font-size: 11.5px;
    font-weight: 650;
    letter-spacing: .1em;
  }
  html[lang="en"] .matrix td::before { content: attr(data-k-en); }
}

/* 指標定義 */
.glossary {
  display: grid;
  gap: 1px;
  margin-top: 20px;
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--line);
  box-shadow: 0 0 0 1px var(--line);
}

.glossary > div {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 2px;
  padding: 11px 14px;
  background: #fff;
  font-size: 14.5px;
}

.glossary dt { color: var(--text); font-weight: 650; }
.glossary dt small { margin-left: 6px; color: var(--text-3); font-size: 12.5px; font-weight: 500; }
.glossary dd { color: var(--text-2); }

@media (min-width: 720px) {
  .glossary > div { grid-template-columns: 13em minmax(0, 1fr); gap: 14px; }
}

.glossary__title {
  margin-top: 28px;
  font-size: 16px;
}

/* 檔期倒推時程 */
.tl {
  position: relative;
  display: grid;
  gap: 10px;
  padding-left: 22px;
}

.tl::before {
  content: "";
  position: absolute;
  top: 8px;
  bottom: 8px;
  left: 5px;
  width: 2px;
  border-radius: 1px;
  background: linear-gradient(var(--accent), rgba(154, 119, 70, .2));
}

.tl__item {
  position: relative;
  display: grid;
  grid-template-columns: 4.6em minmax(0, 1fr);
  gap: 12px;
  align-items: baseline;
  padding: 12px 14px;
  border-radius: 12px;
  background: var(--surface);
  box-shadow: inset 0 0 0 1px var(--line);
}

.tl__item::before {
  content: "";
  position: absolute;
  top: 17px;
  left: -21px;
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: #fff;
  box-shadow: 0 0 0 2px var(--accent);
}

.tl__item--d { background: #fff; box-shadow: inset 0 0 0 1.5px rgba(154, 119, 70, .6); }
.tl__item--d::before { background: var(--accent); }
.tl__item--d .tl__x { font-weight: 650; }

.tl__t {
  color: var(--accent);
  font-size: 14px;
  font-weight: 700;
  font-variant-numeric: tabular-nums;
  letter-spacing: .02em;
}

.tl__x { color: var(--text); font-size: 15px; }

/* 案例分享：與 VM 頁的專案相同格式，每個小節是內文＋重點數字 */
.stage__body > p { color: var(--text-2); font-size: 15.5px; }
.stage__body > p + p { margin-top: 10px; }
.proj .stages { gap: 32px; }

/* VIP 品鑑會流程：手機兩欄、寬螢幕三欄，最後一步以古銅色框標示 */
.evflow {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 8px;
  margin-top: 16px;
  padding: 14px;
  border-radius: var(--radius);
  background: var(--surface);
  box-shadow: inset 0 0 0 1px var(--line);
}

.evflow__step {
  display: flex;
  flex-direction: column;
  gap: 2px;
  padding: 10px 12px;
  border-radius: 10px;
  background: #fff;
  box-shadow: inset 0 0 0 1px var(--line);
}

.evflow__step--end { box-shadow: inset 0 0 0 1.5px rgba(154, 119, 70, .7); }

.evflow__n {
  color: var(--accent);
  font-size: 12px;
  font-weight: 650;
  font-variant-numeric: tabular-nums;
}

.evflow__step b { color: var(--text); font-size: 15px; font-weight: 650; }
.evflow__d { color: var(--text-2); font-size: 13px; line-height: 1.45; }

@media (min-width: 720px) {
  .evflow { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}

.case__kpi {
  display: inline-flex;
  align-items: baseline;
  gap: 8px;
  margin-top: 14px;
  padding: 8px 14px;
  border-radius: 12px;
  background: linear-gradient(165deg, #fbf9f5, #f3eee5);
  box-shadow: inset 0 0 0 1px rgba(154, 119, 70, .22);
  color: var(--text-2);
  font-size: 14px;
}

.case__kpi b {
  color: var(--text);
  font-size: 20px;
  font-weight: 750;
  letter-spacing: -.02em;
  font-variant-numeric: tabular-nums;
}

/* 相關作品頁連結 */
.xlinks {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 28px;
}

.linkout {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 12px 16px;
  border-radius: 12px;
  color: var(--text);
  background: var(--surface);
  box-shadow: inset 0 0 0 1px var(--line-2);
  font-size: 15px;
  font-weight: 600;
  text-decoration: none;
  transition: background-color .15s;
}

.linkout:hover { background: var(--surface-2); }
.linkout .icon:last-child { color: var(--text-3); }

/* 成效摘要底下的資料說明 */
.method {
  margin-top: 16px;
  padding: 14px 16px;
  border-radius: 12px;
  color: var(--text-2);
  background: var(--surface);
  box-shadow: inset 0 0 0 1px var(--line);
  font-size: 14px;
}