回到名片Back to card Min Hsieh

Portfolio — Social Media

Social Media

社群是品牌與顧客之間最頻繁的接觸點。我為品牌規劃每個月的社群內容:從內容行事曆、貼文視覺與文案,到 Instagram、Facebook、LINE 與 Threads 的發布與經營,讓每一則貼文都呼應品牌節奏與銷售檔期。 Social media is where a brand meets its customers most often. I plan each month's content for brands — from the content calendar, visuals and copy to publishing and community management on Instagram, Facebook, LINE and Threads — so every post supports the brand's rhythm and sales calendar.

品牌類型Brands

不限品牌類型,曾經營過:Any category. Brands I've run so far:

  • 服飾
  • 精品
  • F&B
  • 母嬰
  • 美妝保養
  • 百貨專櫃
  • Apparel
  • Luxury
  • F&B
  • Baby & kids
  • Beauty & skincare
  • Department stores
範疇Scope
  • Instagram
  • Facebook
  • LINE
  • Threads
  • 官網
  • Instagram
  • Facebook
  • LINE
  • Threads
  • Official website
負責Responsibilities
  • 每月內容行事曆
  • 貼文圖檔
  • 行銷文案
  • 排程發布
  • LINE 推播
  • 社群經營
  • 流量與成效追蹤
  • Monthly calendar
  • Post visuals
  • Marketing copy
  • Scheduling
  • LINE broadcasts
  • Community
  • Traffic & performance tracking
三個品牌的社群內容:Joie Instagram 夏日自駕貼文、Venchi LINE 蜂蜜檸檬 Gelato 推播、Lee Jeans Instagram 一週穿搭貼文

01

服務內容What I offer

以月為單位接手品牌社群,從規劃到發布一次到位,品牌只需要確認方向與定稿。 I take on a brand's social channels month by month, from planning to publishing, so the brand only needs to confirm the direction and approve the final posts.

  • 每月內容規劃Monthly content planning

    依品牌檔期、節慶與新品節奏,排出整個月的內容行事曆,平衡產品、生活情境、品牌議題與互動內容。A full-month calendar built around campaigns, holidays and launches, balancing product, lifestyle, brand stories and engagement posts.

  • 貼文視覺與文案Visuals & copy

    挑選與編排貼文照片,撰寫符合品牌語氣的文案、hashtag 與導購短網址。Selecting and arranging images, and writing on-brand copy with hashtags and short links to shop.

  • 多平台發布Cross-platform publishing

    依 Instagram、Facebook、LINE 與 Threads 各自的格式與受眾調整內容,並同步安排 LINE 推播。Content adapted to each platform's format and audience — Instagram, Facebook, LINE and Threads — with LINE broadcasts scheduled alongside.

  • 經營與成效追蹤Community & performance

    回覆留言與私訊、追蹤成效數據,並依表現調整下個月的內容方向。Managing comments and messages, tracking results, and refining next month's content from what performed.

計價方式Pricing*貼文圖檔與行銷文案可單篇計價 *也可以月計價* Post visuals and marketing copy can be priced per post * or monthly

02

工作流程Process

每個月都依同樣的節奏運作:先有整月的行事曆,再把每一則貼文的視覺、文案與連結整理成發文單,確認後排程發布,最後以數據回饋下個月的規劃。 Each month follows the same rhythm: a full-month calendar first, then a brief for every post with its visual, copy and links, scheduled once approved, with results feeding into the next month's plan.

每月內容行事曆(示意)Monthly content calendar (illustration)
  • 穿搭/生活情境Lifestyle & styling
  • 產品與新品Product & launches
  • 影片Video
  • 節慶與品牌議題Seasonal & brand topics
  • 會員與活動Membership & events
  • 同步 LINE 推播Also sent on LINE
單則貼文發文單(示意)Post brief (illustration)
發布日期Publish date
4/1 · 12:00
平台Platforms
Instagram · Facebook · Threads
主題Topic
一日穿搭Outfit of the day
視覺Visual
輪播 4 張・封面為全身照4-image carousel, full-length cover
文案Copy
開頭一句抓住注意,再帶出單品重點A hook first, then the key pieces
連結Link
各單品短網址,追蹤點擊Short link per item to track clicks
Hashtag
#brand #ootd #denim
狀態Status
已確認・已排程Approved · Scheduled
  1. 01

    了解品牌與檔期Brand & campaign brief

    掌握品牌調性、當月檔期、新品與促銷重點,確認本月的溝通目標。Understand the brand's tone, this month's campaigns, launches and promotions, and agree on the month's goals.

  2. 02

    規劃內容行事曆Content calendar

    排定每則貼文的日期、主題、形式與發布平台,並標記需要同步的 LINE 推播。Set the date, topic, format and platforms for every post, and mark which ones also go out on LINE.

  3. 03

    製作視覺與文案Visuals & copy

    挑選照片或影片、編排版面,撰寫文案、hashtag 與短網址,整理成每則貼文的發文單。Choose photos or video, lay them out, and write copy, hashtags and short links into a brief for each post.

  4. 04

    版面預覽與確認Grid preview & approval

    預覽 Instagram 版面的整體視覺,確保色調與節奏一致,再與品牌確認定稿。Preview the Instagram grid to keep colour and rhythm consistent, then confirm the final posts with the brand.

  5. 05

    排程發布Scheduling

    依各平台排程發布,社群貼文與 LINE 推播同步上線。Schedule each platform, with social posts and LINE broadcasts going live together.

  6. 06

    互動與成效回顧Engagement & review

    回覆留言與私訊,追蹤觸及、互動與點擊,作為下個月規劃的依據。Reply to comments and messages, and track reach, engagement and clicks to shape the next month's plan.

03

案例分享Case studies

以下品牌橫跨服飾、母嬰、F&B 與美妝,平台與內容形式各不相同,但都依照同一套月度流程規劃與執行。 These brands span apparel, baby and kids, F&B and beauty. Platforms and formats differ, but all were planned and run on the same monthly process.

Lee Jeans

Instagram · Facebook · LINE|2024 年 4–5 月April–May 2024

以月為單位規劃 Lee Jeans 台灣的社群內容:穿搭示範、丹寧單品、品牌影片、世界地球日與母親節等節慶議題,以及會員招募。每則貼文附上短網址導流官網,並同步安排 LINE 推播;發布前先預覽 Instagram 版面,確保整體視覺一致。 Monthly social content for Lee Jeans Taiwan: styling posts, denim essentials, brand videos, seasonal topics such as Earth Day and Mother's Day, and member recruitment. Each post carries a short link to the online store, LINE broadcasts run alongside, and the Instagram grid is previewed before publishing to keep the feed consistent.

  • 一日穿搭Outfit of the day
  • 丹寧單品Denim essentials
  • 品牌影片Brand videos
  • 世界地球日Earth Day
  • 母親節活動Mother's Day
  • 會員招募Member recruitment
  • LINE 同步推播LINE broadcasts

Joie

Instagram|2026 年 7 月起Since July 2026

自 2026 年 7 月起負責 Joie 台灣的 Instagram 經營,內容涵蓋產品特色、親子生活情境、與媒體及專家合作的安全知識影片,以及品牌活動的宣傳。 Since July 2026 I have run Joie Taiwan's Instagram, covering product features, family lifestyle moments, safety reels made with media and experts, and promotion for brand events.

在 Instagram 查看View on Instagram
夏日自駕情境貼文,2026 年 9 月Summer road-trip post, September 2026
在 Instagram 查看View on Instagram
產品特色貼文,2026 年 9 月Product feature post, September 2026
在 Instagram 查看View on Instagram
與母嬰媒體、急診醫師合作的汽座安全知識影片,2026 年 8 月Car-seat safety reel with a parenting outlet and an ER doctor, August 2026
在 Instagram 查看View on Instagram
品牌活動「91 Day」地圖貼文,2026 年 8 月"91 Day" brand event map post, August 2026
查看 Joie 台灣 Instagram 更多貼文See more on Joie Taiwan's Instagram

Venchi LINE 官方帳號Venchi LINE official account

LINE|2025

以下為 Venchi 台灣 LINE 官方帳號的推播示意。每一則都依當期檔期撰寫搭配的推播文案:新品上市、門市限定、品牌聯名、節慶檔期與新店開幕,以主視覺搭配精簡文案,引導顧客到店與線上選購。 These are illustrations of broadcasts for Venchi Taiwan's LINE official account. Each one carries copy written for its campaign — new launches, store exclusives, brand collaborations, seasonal campaigns and store openings — pairing a key visual with concise copy to drive store visits and online orders.

LINE 推播:蜂蜜檸檬 Gelato 新品上市
新品上市New launch
LINE 推播:橄欖油與帕瑪森兩款新口味 Gelato
新口味介紹New flavours
LINE 推播:永康店限定紅心芭樂 Gelato
門市限定Store exclusive
LINE 推播:Venchi × Jo Malone London 聯名
品牌聯名・Jo Malone LondonCollaboration · Jo Malone London
LINE 推播:七夕情人節禮盒
七夕檔期Qixi campaign
LINE 推播:中秋早鳥優惠
中秋早鳥優惠Mid-Autumn early bird
LINE 推播:台南小北門新店開幕公告
新店開幕公告Store opening notice
LINE 推播:與百年茶莊聯名的茶香 Gelato
品牌聯名・茶莊Collaboration · tea house

GISH Beauty

Instagram|2021–2022

經營 GISH Beauty 的 Instagram,整理並分享 Vogue Taiwan、Harper's BAZAAR Taiwan 等媒體的品牌報導,以第三方肯定累積品牌信任度。 Ran GISH Beauty's Instagram, sharing coverage from media such as Vogue Taiwan and Harper's BAZAAR Taiwan to build trust through third-party recognition.

在 Instagram 查看View on Instagram
Vogue Taiwan 報導分享,2021 年 12 月Vogue Taiwan feature, December 2021
在 Instagram 查看View on Instagram
Vogue Taiwan 報導分享,2022 年 1 月Vogue Taiwan feature, January 2022
在 Instagram 查看View on Instagram
Harper's BAZAAR Taiwan 報導分享,2022 年 1 月Harper's BAZAAR Taiwan feature, January 2022

04

合作洽談Let's work together

需要每月社群內容規劃,或 Instagram、Facebook、LINE 與 Threads 的代操經營,歡迎與我聯繫。貼文圖檔與行銷文案可單篇計價,也可以月計價。 For monthly social content planning or managing Instagram, Facebook, LINE and Threads, I'd be glad to hear from you. Post visuals and marketing copy can be priced per post or monthly.

本頁 Instagram 貼文以官方嵌入或連結方式呈現,內容、商標與相關視覺之權利均屬各品牌所有;LINE 推播畫面為依檔期撰寫文案的示意截圖。以上僅作個人作品展示,不代表品牌立場。 Instagram posts are shown through official embeds or links; content, trademarks and visuals belong to their brands. LINE screens are illustrations of campaign broadcasts with copy I wrote. All are shown only as personal portfolio work, not on behalf of any brand.