Portfolio — Graphic & Brand Design
Graphic & Brand Design
從一份能翻閱的型錄，到門市裡的一張 POP，平面設計是品牌與顧客最直接的視覺接觸。我為精品、香水、保養品、F&B、服飾與包包等品牌設計型錄與摺頁、百貨檔期 DM、POP 與海報、商品包裝、Logo 與活動邀請函；從需求訪談、版面與資訊架構，到跨部門溝通、原廠確認、印刷打樣與製作發包，完整負責每一件作品落地。 From a catalogue you can leaf through to a single POP in a store, graphic design is the most direct visual contact between a brand and its customers. I design catalogues and leaflets, department-store DM, POP and posters, packaging, logos and event invitations for luxury, fragrance, skincare, F&B, apparel and bag brands — and take each piece all the way through, from the brief, layout and information architecture to cross-team coordination, brand approvals, print proofing and production.
- 品牌類型Categories
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不限品牌類型，曾設計過：Any category. Work so far includes:
- 精品
- 香水
- 保養品
- 髮品
- F&B
- 服飾
- 包包
- ACC
- 母嬰
- 百貨專櫃
- 運動團隊
- Luxury
- Fragrance
- Skincare
- Hair care
- F&B
- Apparel
- Bags
- Accessories (ACC)
- Baby & kids
- Department-store counters
- Sports teams
- 範疇Scope
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- 型錄／手冊
- DM
- EDM
- POP／海報設計
- 電視牆
- 指示牌
- 貼紙
- 商品包裝設計
- Logo
- 名片
- 活動邀請函
- 菜單
- 一頁式銷售頁
- 網站 Banner
- EC 行銷圖
- LINE 表情貼・貼圖
- Catalogues & brochures
- DM
- EDM
- POP & posters
- TV walls
- Signage
- Stickers
- Packaging
- Logo
- Business cards
- Invitations
- Menus
- Landing pages
- Web banners
- E-commerce visuals
- LINE emoji & stickers
- 負責Role
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- 需求訪談與企劃
- 視覺概念發想
- 版面編排
- 資訊架構
- 品牌規範應用
- 跨部門溝通統整
- 原廠與總部確認
- 在地化調整
- 印刷規格與打樣
- 製作物發包與品質控管
- Brief & planning
- Visual concepts
- Layout
- Information architecture
- Brand guidelines
- Cross-team coordination
- Brand & HQ approvals
- Localisation
- Print specs & proofing
- Production & quality control
01
型錄／手冊Catalogues & leaflets
季節型錄與三折頁需要在有限版面內，同時呈現產品故事、禮盒規格與價格。版面以產品攝影為主，文字依「主題、品名、規格、價格」分層排列，並將內容調整為台灣在地的用語與資訊。三折頁依實際摺疊順序排成書頁：封面、內頁三面、內摺頁與封底。 Seasonal catalogues and tri-fold leaflets have to carry the product story, gift-box specifications and prices in limited space. Layouts lead with product photography, with text layered as theme, name, specification and price, adapted to local language and information for Taiwan. The tri-folds are set out in their real folding order: cover, the three inside panels, the inner flap and the back.
點擊頁面兩側、拖曳頁角，或點下方縮圖翻頁。Click either side, drag a corner or tap a thumbnail to turn the pages.
02
百貨檔期 DMDepartment-store DM
為百貨專櫃設計檔期 DM，以節慶主題整合多個品牌的新品、優惠與滿額禮，依「封面主視覺、新品、品牌優惠、滿額贈」的順序編排，讓顧客從吸引注意、了解商品到確認優惠，一路讀到最後一頁。 Campaign DM for department-store counters, bringing several brands' launches, offers and purchase gifts together under one seasonal theme. Pages run from cover visual to new arrivals, brand offers and purchase gifts, so readers move from attention to product to offer by the last page.
03
POP／海報設計POP & posters
門市 POP 要讓顧客在幾秒內看懂活動。以檔期主色區分節慶，滿額門檻與贈品以表格對齊，價格與日期放在視線的第一層；同一檔活動另依店型輸出不同版本，並延伸為百貨曝光與 LINE 推播的圖檔。 Store POP has to explain an offer in seconds. Each season has its own key colour, spend tiers and gifts line up in a table, and prices and dates sit at the first level of reading. Versions are produced per store type and extended into mall media and LINE visuals.
檔期 POP 與海報Campaign POP & posters
04
商品包裝設計Packaging design
為美妝品牌與時尚雜誌的聯名加贈設計外盒。盒子固定在雜誌上方，必須在書報架上與封面一起被看見：正面以品牌名稱、產品名稱與實品照片建立辨識，背面延伸為產品系列介紹，並與雜誌封底廣告的視覺一致。 Gift boxes for beauty products bundled with a fashion magazine. The box sits on top of the magazine, so it has to be noticed on the newsstand together with the cover. The front builds recognition with the brand, product name and product photo; the back extends into the product range and matches the magazine's back-cover advert.
雜誌聯名加贈禮盒Magazine gift boxes
05
LogoLogo
為跳繩隊設計隊伍 Logo，提出多種字形方向，並提供隊服的印製尺寸。 A team logo for a jump-rope team, with several letterform directions and print sizes for the team uniforms.
字形提案與印製規格Letterform options & print specification
06
活動邀請函Event invitations
整合活動日期、預約方式、滿額禮與住宿贈品方案，輸出成適合 LINE 與社群發送的尺寸，主視覺與各頁的資訊層級保持一致。 Dates, booking details, purchase gifts and hotel-stay offers in one set, sized for LINE and social media, with one consistent hierarchy from the key visual to each page.
VIP 活動邀請函VIP event invitation
07
菜單與商品介紹Menus & product guides
門市常態使用的菜單、營養標示與商品介紹。營養標示為封面與內容兩面一組；商品介紹以圖文對照說明口味與內餡，讓店員與顧客都能快速對照。 Menus, nutrition boards and product guides used in store every day. The nutrition board is a two-sided set, cover and table; the product guides pair each item with its flavour and filling so staff and customers can match them quickly.
菜單、營養標示與商品介紹Menu, nutrition board & product guides
08
LINE 表情貼與貼圖LINE emoji & stickers
表情貼 40 款、貼圖 32 張。 40 emoji and 32 stickers.
09
合作洽談Let's work together
需要 Logo、型錄、DM、邀請函、POP 或菜單設計，歡迎與我聯繫。 For logos, catalogues, DM, invitations, POP or menus, I'd be glad to hear from you.
本頁品牌作品為我參與設計的完稿，品牌名稱、商標、產品攝影與相關視覺之權利均屬各品牌所有；活動內容與價格以當時檔期為準。以上僅作個人作品展示，不代表品牌立場。 Brand work on this page is final artwork I designed; brand names, trademarks, product photography and related visuals belong to their owners, and offers and prices applied only to their campaigns at the time. It is shown only as personal portfolio work, not on behalf of any brand.